By Carol Scot ( Of all the things I have seen discuss about Online marketing Ms Scott has summed it up very eloquently, I have made some comment which are in parenthsis otherwise it is all her’s ) Carol Scot is the CEO of Skyway Air Taxi (www.skywayairtaxi.com) a new company that offers alternative to the hassle of traveling around the East Coast. She recently was at the Grow Smart Biz conference and these were her take aways. As a new business owner, my biggest challenge is educating my customers and capturing new clients that have never heard of an “air taxi.” I know our online presence and the effective use of social media is key to… Read More

Most of us are not in the business of doing brain surgery or trying to put a man on the moon. However some of us are perfectionist or we have perfectionist working with us. We all should strive for excellence and that is good however being a perfectionist usually is not so good. Susan Dunn, MA list variety of workplace problems in an article that appeared in Selling Power September 2009 issue. 1. Isolation. Perfectionists fear that if people get too close, then these people may see their short comings. This can leave the perfectionist without allies at work and out of the information /gossip circle 2. Over cautiousness, Perfectionist makes people… Read More

Yesterday, I could not believe what I heard! One of my clients was complaining about how much his insurance premium had increased. I was even more shocked when he told me that the last time he had shopped for insurance was sixteen years ago. Many other clients did not even remember when they had last shopped for insurance. These answers are the reason for writing this article. Insurance costs, if you add them all up (medical, business liability policies, life insurance, key man insurance, etc) are a pretty significant cost to a small business. Here are some ideas to implement: What do you need? Your insurance needs will change as your business… Read More

By Thomas Martucci The spam we are discussing here is not the processed meat found on your grocery store shelves. It is unsolicited email, also known as junk mail. These three key element if followed will help keep you out of “Spam Hell”. Many think that spam is dependent on the content the fact is sending email to a bulk mailing list who have not requested to receive it, is spam The are laws restricting spam, including the United States' CAN-SPAM Act, and other laws specific to a country, province, or state. Violations carry a heavy penalty It is wise man who follows accepted practice of Permission-Based emailing. The first thing you need… Read More

       

 

By Tom Martucci 

                 The hair on the back of my neck curls up when I hear someone say. The great thing about… Read More