What has changed in sales after four decades as a sales rep, manager, and executive can be summed up in one word: Nothing. I know, you are wondering how I can make that statement considering that we live and do business in a digitally driven world
Regardless of whether you are a small business owner, sales professional, or your company’s controller, the need to develop a 30 second commercial about your company is critical. Your commercial will be used in large networking groups, small social groups or just one-on-one.
This is the 97th excuse for not getting an order, in our continued series of excuses for not getting the order that small business owners and sales managers are faced with on a regular basis. This excuse comes from both new and senior sales people. “We do not have enough sales literature or the right kind.”
We are introducing you to a series of excuses for not getting the order that a small business owner and their sales managers are faced with on a regular basis from new and senior sales people. This is the 98th excuse for not getting an order: “The buyer is overbought and has no open to buy.”
It would surprise you how many small business owners and sales professionals get confused, or do not understand the difference, between the terms “profit margin” and “markup” which are often bandied about freely or used interchangeably.